After the briefing where I got all the requirements I was given free reign to create. I came up with 3 ideas, each of which could work in its own way (below). The first iteration I focused more on the "killer" aspect and I wanted to it inspire mystery, and zodiac-type clues. The second was more traditional, with the typewriter letters and almost comic like brush strokes. With the third, I focused on a cold and darker feel, complete with a label-tape style type to drive it home with a solid oppressive bar at the top. The third was ultimately what was chosen, and is my personal favourite as well.

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